When Your AI Chat Should Trigger a Workflow
How to decide when an AI conversation should notify a team, create a lead, sync a CRM, or call a custom API.
Blog
Notes on AI agents that do useful work.
Practical writing on training, deploying, measuring, and operating customer-facing AI agents.
What to Measure After Launching a Customer-Facing Agent
The launch metrics that show whether an AI agent is reducing friction or simply adding another channel.
How to Train an AI Agent Without Turning Your Site Into a Mess
A practical approach to choosing source material, keeping answers grounded, and avoiding stale knowledge.