---
title: "Leads and Contacts Overview"
description: "The difference between leads and contacts in Chatvox, and how each one is created from your agent's conversations."
---

Chatvox keeps two kinds of customer records for each agent: **leads** and **contacts**.

| | Leads | Contacts |
| --- | --- | --- |
| **What it is** | Contact details a visitor gave in a conversation. | A known customer recognized across conversations. |
| **How it's created** | The visitor fills in the lead form from the [Collect Leads](/docs/actions/collect-leads) action. | Your website identifies a signed-in user, or a customer messages you on WhatsApp. |
| **Best for** | Sales follow-up and marketing. | Seeing every conversation with one customer. |
| **Where to find it** | **Activity** > **Leads** in your agent | **Activity** > **Contacts** in your agent |

A lead captured from an identified customer is linked to their contact, so you can see it on the contact's page.

## In this section

**[Lead Capture](/docs/leads-and-contacts/lead-capture)**

How and when your agent collects leads.

**[Managing Leads](/docs/leads-and-contacts/managing-leads)**

Review, edit, export, and delete leads.

**[Managing Contacts](/docs/leads-and-contacts/managing-contacts)**

See each customer's conversations and leads.

**[Customer Identification](/docs/leads-and-contacts/customer-identification)**

How Chatvox recognizes customers on each channel.